Experience a flawless shave. Efficient, close, gentle.

Responsive Intelligence for our best shave

Braun Series 7 with Responsive Intelligence. It features an advanced procession chip that intelligently responds to the unique features of your face.

Series 7 technology promise

Reads and adapts to your beard for maximum closeness and comfort.

100% wet or dry – waterproof up to five metres.

Made in Germany with German craftsmanship to last up to seven years.

Efficient yet gentle

One skin guard and three cutting elements work together to comfortably capture in one stroke what others do in two*. *vs. previous Braun Generation

Reduces friction for maximum comfort

Sonic Technology delivers 10,000 micro vibrations a second to reduce friction on your face for a gentler shave.

Precise in hard-to-reach areas

8-D flex head gently adapts to your skin’s contours to reach even the trickiest parts of your beard.

Choose your power

Five personalised shaving modes allow you to switch between a gentler or more powerful shave at the push of a button.

Shave wet or dry

Designed to use dry or with water, foam or gel for a refreshing smooth skin experience.

100% waterproof up to five metres

Easily clean your shaver with running water or shave under the shower.

Charging stand included

The world's only four-action alcohol-based Clean&Charge Station selects cleaning function, cleans, lubricates and charges at the touch of a button.

50 mins cordless shaving

High-performing Li-Ion battery allows you to shave cordlessly for 50 mins on just an hour's charge.

Product Description

The Braun Series 7 is the ultimate electric shaver that reads and adapts to your beard, with built-in Responsive Intelligence for a close and gentle shave. A 100% waterproof electric razor designed to last up to seven years, it can be used to shave dry or with water, foam or gel. It features a skin-friendly precision trimmer to help you easily reach difficult areas, like under your nose or sideburns. Five personalisation modes allow you to shave with the power that suits you and it works cordlessly for 50 mins on just an hour's charge. The world's only four-action alcohol-based Clean&Charge station selects cleaning function, cleans, lubricates and charges at the touch of a button - so your shaver feels like new every day. Premium travel case with brush included to take with you on the go.